Internal linking is the process of creating hyperlinks within a website that link to other pages on the same website. This is different from external linking, which is the process of linking to other websites.

In WordPress, internal linking is an important part of on-page SEO and helps to improve the user experience by making it easier for visitors to navigate your website. It can also help to improve the overall authority and credibility of your website by demonstrating its depth and breadth of content.

I will give some critical information then go to the Best Internal Linking Plugin WordPress part.

How to create internal links in WordPress

To create internal links in WordPress, follow these steps:

  1. Open the page or post where you want to insert the internal link.
  2. Highlight the text that you want to use as the anchor text for the link and press on keyboard Ctrl+V, OR:

    1. Click the link icon in the WordPress editor toolbar.
    2. In the Insert/edit link box that appears, click the Search button.
    3. Use the search box to find the page or post that you want to link to.
    4. Click the title of the page or post to select it.
    5. Click the Add Link button to insert the link.
  3. Publish or update your page or post to save the changes.

Alternatively, you can create internal links by manually entering the URL of the page or post you want to link to in the URL field of the Insert/edit link box. You can also link to specific sections within a page by using the page’s anchor links.

Best practices for internal linking in WordPress

Here are some best practices for internal linking in WordPress:

Use descriptive and relevant anchor text

The anchor text of an internal link should accurately describe the content of the linked page and be relevant to the context in which it appears. Avoid using generic phrases like “click here” or “learn more” as anchor text.

Link to relevant pages

When choosing which pages to link to, make sure they are relevant to the content of the page where the link appears. This helps to improve the user experience by providing visitors with a logical and intuitive navigation structure.

Use a hierarchical structure

Use a hierarchical structure for your internal links to help visitors and search engines understand the relationship between different pages on your website. For example, you can link to category pages from your homepage, and then link to individual posts from those category pages.

Use a mix of follow and nofollow links

By default, WordPress uses follow links for all internal links. However, it’s a good idea to use a mix of follow and nofollow links to indicate to search engines which links are more important. For example, you can use follow links for important pages that you want search engines to prioritize, and nofollow links for less important pages like login pages or privacy policy pages.

Use breadcrumb navigation

Breadcrumb navigation is a type of internal linking that allows visitors to see the hierarchy of pages they are on and easily navigate back to previous pages. You can use the built-in breadcrumb feature in WordPress or install a breadcrumb plugin to add breadcrumb navigation to your website.

By following these best practices, you can improve the effectiveness of your internal linking in WordPress and enhance the user experience of your website.

Tips for optimizing your internal linking strategy in WordPress

Here are some tips for optimizing your internal linking strategy in WordPress:

Use a keyword-rich anchor text

Using keywords in the anchor text of your internal links can help to improve the relevance and visibility of your linked pages in search engine results.

Link to popular pages

Linking to popular pages on your website can help to distribute link equity and improve the search engine rankings of those pages. You can use tools like Google Analytics to see which pages on your website are the most popular and link to them accordingly.

Use internal linking to improve navigation

Internal linking can help to improve the navigation of your website by creating a clear and logical hierarchy of pages. This can help visitors to find what they are looking for more easily and reduce the bounce rate of your website.

Keep your internal linking up to date

Regularly review and update your internal links to make sure they are still relevant and accurate. This can help to improve the user experience of your website and ensure that search engines are able to crawl and index your pages effectively.

By implementing these tips, you can optimize your internal linking strategy in WordPress and improve the overall performance of your website.

Best Internal Linking Plugin WordPress

Yes, there are several of the Best Internal Linking Plugin WordPress that can automate the process of internal linking. Some popular options include:

Internal Link Juicer

This plugin allows you to automatically create internal links based on keywords and phrases that you specify. It also provides detailed analytics and insights about your internal links.

Internal Link Juicer Official Page

WP Optimize By xTraffic

This plugin has a feature called Smart Links that automatically creates internal links based on your content and keywords. It also has other optimization features like image compression and caching.

Download WP Optimize By xTraffic

Yoast SEO

This plugin has a feature called Internal Linking that suggests internal links based on the content of your posts and pages. It also provides guidance on how to optimize your internal linking for SEO.

Yoast SEO Official Page

Yet Another Related Posts Plugin (YARPP)

It’s a professionally maintained, highly customizable, performant and feature rich plugin that displays pages, posts, and custom post types related to the current entry.

Download YARPP

By using one of these automated WordPress plugins, you can save time and effort when creating internal links on your website.

Conclusion

In conclusion, internal linking is an important part of on-page SEO and user experience in WordPress. It can help to improve the navigation and organization of your website, distribute link equity, and increase the relevance and visibility of your pages in search engine results.

By following best practices and optimizing your internal linking strategy, you can enhance the performance and effectiveness of your WordPress website.