As a seasoned PR professional with 20 years of experience, I can help your business get noticed by creating a press kit that will catch the attention of journalists and bloggers.
A press kit or press kit is a document that includes information about your business, brand resources, and contact details for media inquiries.
In addition to your company’s details and biographical information, a press kit should also include high-resolution images and a media release with quotes from a representative available for interviews.
If you have any specific questions or need help gathering the necessary information, don’t hesitate to contact me.
Q: What is a press kit?
A: A press kit or press kit is a document that includes information about your business and brand resources for reporters and media contacts who want to write about your company.
Q: What information should be included in a press kit?
A: The press kit should include contact details of a representative available for interviews, information about the company/person (such as a succinct bio), media release, and images.
Q: Can I include photos in the press kit?
A: Yes, high-resolution images are typically required by journalists.
Q: Is a quote needed for the press release?
A: Yes, a quote is typically included in the press release to provide details about the event and give journalists insight into what is happening. The media release should also include quotes from a representative available for interviews.
Q: What do I need to include in my press kit?
A: Your press kit should include detailed information about your company, biographical details, social media handles and contact information, and high-resolution photos.
Q: Where do I send the press kit?
A: You should send a personalized email introducing yourself, your company, and the purpose of the press kit to each journalist you wish to reach. This will help establish a connection and increase the chances of your press kit being reviewed.