Buying a car is a significant decision, and for many, it is a “moment of life.” As the market for traditional gasoline cars declines, electric cars are seeing a surge in popularity.

In 2023, the French government is offering increased incentives for purchasing an electric car, including a 7,000 euro ecological bonus for households with an income below a certain threshold, and a monthly electric car rental program for 100 euros. As a result, specialists predict an historic growth in the electric car market. The EDF Pulse & You co-ideation platform is currently discussing this and other ways to promote electric mobility.

The EDF Pulse & You co-ideation platform has brought together a diverse community of over 10,000 individuals including business leaders and start-ups for more than five years. They are united in their goal to work towards a better future by sharing their experiences, ideas, and thoughts on various topics.

You too can join these discussions by creating an account on the platform. Once registered, you can submit your ideas, vote for the best contributions, and even have a chance to win rewards for the most creative ideas, such as a loan of an electric car for 2 days.

It’s worth noting that the government’s incentives for purchasing electric cars have shifted in favor of lower-income households. The ecological bonus for the wealthiest households has decreased from 6,000 to 5,000 euros, and they will no longer be eligible for the conversion bonus. Meanwhile, lower-income households can receive up to 6,000 euros for swapping their traditional vehicle for an electric car.

For households in an intermediate bracket, the conversion bonus will depend on the distance they travel for professional reasons, with a range of 2,500 to 6,000 euros. Additionally, the ecological malus, or the cost of the gray card, will be applied to vehicles emitting more than 123 grams of CO2 per kilometer, a decrease from last year’s threshold of 128 gCO2/km. The cost will increase by 50 euros, with additional increases for each additional gram of CO2.

Government Incentives Encourage Switch to Electric Cars

In 2023, the French government is offering additional incentives for those who choose to purchase an electric car, such as an additional bonus of 1,000 euros for residents of Low Emissions Mobility Zones (ZFE-m), areas where the most polluting cars are excluded. These zones are expected to become more numerous by 2025, as all agglomerations with more than 150,000 inhabitants will have to create them. Some cities are also following in the footsteps of other countries by offering perks such as free city center parking and discounts on toll rates for electric cars.

However, the issue of charging infrastructure remains a challenge. Despite efforts by the government to provide tax credits and other incentives for the installation of charging stations, deployment is still considered insufficient in France. The managers of the motorway network have promised that by the end of 2023, all motorway service areas will be equipped with at least one charging station.

In addition, the government is also encouraging changes in driving habits, such as carpooling or using public transportation, with experiments such as the one in Lille, where 5,000 volunteers pledged to shift their trips outside of peak hours and for each journey avoided, the metropolis promises them two euros, within the limit of 80 euros per month. The control will be carried out using automated cameras to read the plates. These new developments and habits could be shared on the EDF Pulse & You platform.