There are a few things that will make it easy to start and scale a business quickly; For example: knowing the type of business you want to establish and understanding the target market you are looking for will help you; It will also help you to choose a service-based business, such as marketing companies or consulting firms, rather than specializing in product making; Product-based companies require prototypes, manufacturing and distribution plans, which take a long time to build; But if you already know the types of products you want to sell, or if you want to open a retail store or e-commerce site, it can be done as long as you know where to get the products you plan to sell.
Are you ready to start a business? Then the following list of helpful tips might help you get started; You’ll see the steps you need to take to come up with a fruitful idea, giving you the foundation you need to grow a thriving business in the coming days:
1. Come up with an idea:
In order to come up with a business idea, and that you will dedicate a great deal of time and effort into your new business; You should choose a field that suits your own interests.
You may have a general idea of the field you want to start, but if you have never thought about the type of business you want to start, take some time to think about the best type of business you would like to start, and imagine an investor or potential client reviewing your qualifications and background in the field Specified to determine if you have the skills to provide your services to him in this field.
In addition to your background, you must also ensure that your work will serve a specific need and solve a problem; For example: if you are planning to start a business in the field of account management, then there may be a demand for this type of service from small businesses like yours; But the problem these companies face is finding someone to take care of the accounts at a reasonable rate, rather than having to pay a full-time employee for these services; Once the problem is identified, you can look for solutions that you can offer and create your own company.
2. Do a thorough research:
Conducting target market research before embarking on any business is an essential part of getting started, but you don’t have to spend weeks researching the viability of your idea, you can use the many tools available to learn more about the market you are starting in.
On the first day, spend some time to determine how many companies are similar to yours and the services you offer, think about how you will differentiate yourself from them, and pay attention to their customer base; Since they will be your target customers in the future.
In addition to existing businesses, you should also look for information that reveals to you the demand for your products or services; For example: if you are going to work locally, search your local social media pages; For example, if you’re considering starting a phone repair business, look to see if anyone has asked about this type of service in your area, and then expand further to see how often people ask for recommendations for phone repair companies. If you can’t find useful information, write posts simply asking if anyone is interested in the services you plan to provide.
3. Choose the name of the project:
You may spend many months trying to think of the perfect brand name, but while it is important to choose an attractive name, it is also important to choose one that is unique.
The easy first step is to search online to see if there is any company using the name you chose; It is true that having another company name in another country if you are only planning to sell locally will not seem like a big problem, but you may struggle to get the name of the website you want, and customers may not be able to find you in search engine results; So it is best to choose a name that no one else is using.
Even if a quick web search doesn’t show any benefit, you’ll still have to make sure that the name you choose is not a registered trademark; The same applies to any niche products or services that you are considering offering; You should always check that there are no proprietary rights to your product names.
4. Define your target audience:
Determining your target market is an important step for starting any new business. There are many demographic maps that you can use to identify your key audience, whether you plan to market locally or in a wider geographic range; Statistics and mobilization offices can also help you in this process through their data and various applications, and this information is useful, especially if you plan to market locally; That’s because it will tell you the percentage of the age group in the areas you choose to target; For example: Suppose you are interested in starting a business that caters to retirees, then you should focus on where this population is most located.
You can also study keywords and ads used by specific companies in your industry using search engines such as SERanking’s Competitor SEO/PPC research tool; And if you have the time to create a quick survey and publish it to your social media accounts, a tool like SurveyMonkey will help you greatly, not just by creating the surveys you need; But by studying the data they give you so easily, these tools are ideal for getting instant information at the right time to take action.
If you are starting a business today, you are probably working from your home office, but you should look for local business premises; A co-working space can also be a great option for a rising business, and Coworker.com can help you find a space of the size you want with the amenities you prefer, work out of your home in a co-working space to change the landscape of your business or meet with clients.
Some companies require dedicated office space; For example: a tax preparer or attorney may need an accessible office with professional signage to attract clients; If this is your goal, you can contact a realtor to provide you with commercial space that suits your needs and at reasonable prices for rent; And don’t worry, you can still work on preparing other aspects of your business; It may take at least two weeks before the first client interview, and there are a lot of other things to sort out before that.
6. Buy a domain and choose a suitable name for it:
Choosing a domain name for the website you intend to launch is an important decision; So take some time to think about it; As experts say: the value is in the suffix “com.”; So if you don’t specify a name for the business of your choice, you may run into problems as you go along.
So, use a tool like GoDaddy’s domain name lookup to check for matching names; And if you don’t find exactly what you want, GoDaddy offers you some of the various options available; Once you find the domain of your choice, buy it, and you’ll only cost the domain name, a marginal cost that expires in a year or two depending on the payment option you choose.
So, you have to renew the name before it expires to avoid selling it to someone else, especially after setting up your business; Also try to make the name as distinct as possible, and avoid linking it to a specific site or product; This will allow you to evolve over time.
7. Get web hosting (server space):
Owning a domain name is only part of the process, as you also need to get a hosting service for your website, which you will design in the next step.
GoDaddy and other domain providers provide web hosting; So find the best web hosting providers, and pay attention to the different fees that are advertised; Payment is often via a monthly fee, which you can pay in one go sometimes, and you may get an email address for your new business that matches the domain name you chose, but you can use an email address you already use if you prefer, such as a Gmail account Your (Gmail) for example.
You should also pay attention to the customer service that a web host provides, does it provide 24/7 service, or so? You definitely don’t want your site to stop by 7pm and there is no customer service at that time; You should also look for web hosting providers that offer the highest levels of security to ensure that your site is not hacked.
8. Create a website:
All businesses require a website; Your site is the first destination for customers to learn more about what you offer; Fortunately, you can build a website quickly thanks to the many tools that you can use yourself. You can simply choose a template and upload basic information, such as how to contact you and work times; You can also improve on the rest later, especially when you have a special logo and more details to share.
There are many website builders that you can work with on your own; Such as the free and popular WordPress site, Wix, or Squarespace.
These sites make it easy to create a professional website without the help of a graphic designer, but you will definitely pay for it; And if you want to remove the branding that comes with such sites, you will pay a monthly fee in return as well; For example: Wix charges at least $14 per month for business sites, and Squarespace charges $18, and you may want to choose the slightly more priced monthly plan for each of these sites. Try it out first instead of sticking to it for a whole year.
9. Prepare telephone services:
Before you can win your first client, you’ll need phone service; You may already own a cell phone, but you will need a more professional interface to run your business.
Nextiva phone service helps you move seamlessly between your desktop phone and your cell phone, with a dedicated mobile app to manage everything; If you’re out of the office all day, you can divert all your calls to your cell phone; And perhaps best of all, if you make outgoing calls from your personal phone, the number will appear to others as your office number.
If you are starting a new business, your needs will go beyond basic phone service; Fortunately, the Nextiva Services combine phone, chat, surveys, customer service, and other services; You will also get analytics to give a clear idea of your performance to grow your business; Best of all, since these phone services are cloud-based, you will find a lot of solutions while they work, which means that you will not have to waste time shopping just by adding a number of employees to your team, and you will pay low monthly fees; So there will be no costly setup fees to get started.
10. Set up the customer database:
Previously, professionals kept all their contact data in address books and on Rolodex cards, while today’s successful companies maintain a comprehensive database, gathering information on potential customers and using it to close deals; If you know that a potential customer likes soccer, for example, the right database will allow you to log those details so you can come back to them later, perhaps buy match tickets as a gift or discuss with a customer about last night’s game while chatting with them.
Not every company needs such a database; So it is important to determine if you will interact regularly with your customers; If this is the case, you should determine if you need to keep track of them.
The best type of database is often a customer relationship management (CRM), and there are a wide range of software options to make this list, including Salesforce, Infusionsoft, and HopeSpot ( HubSpot CRM); But be sure to choose a tool with plenty of templates and integrations so that you can add to it as your business needs evolve; And if you can link it to your email and phone apps, it will reduce the number of pointless work.
Starting a business is a real challenge; It requires a lot of effort, perseverance and commitment; So we will continue to talk about additional steps in the second part of this article, in order to get a comprehensive idea of what you need to do before making such a decision.