Are you seeking ways to raise money for a noble cause? Good news, Facebook is not just for chatting and sharing pictures anymore! It has evolved into a powerful platform for fundraising, especially for nonprofits. Wondering how Facebook fundraising works? This article will walk you through the entire process, so you can start making a difference right away!

Getting Started with Facebook Fundraising

Initiating a fundraising campaign on Facebook is simple, manageable, and cost-effective. As long as your organization is registered, you can set up a campaign and promote it via your Facebook page. The advantage? This entire process is absolutely free! That’s right, you don’t have to pay a penny to start your campaign or promote it.

Step by Step Guide: How to Launch Your Facebook Fundraising Campaign

Here are the step-by-step instructions to get your campaign up and running.

Step 1: Register your non-profit organization

Before you begin, you must ensure that your organization is eligible for fundraising. Facebook requires specific information, such as a tax identification number, a bank account with an approved institution, and a valid address. Additionally, your Facebook page must be categorized as a charity or non-profit and must be public with a cover image and description. Once these conditions are met, you can proceed with the registration.

Tip: Approval may take a month, so plan ahead and be patient.

Step 2: Create a campaign and start fundraising!

Once approved, the real fun begins! You can raise funds for your organization through Facebook ads, organic posts, or even live streams. The key is to be relatable in your posts and videos. Additionally, you can encourage your supporters to fundraise on your behalf. Simply provide them with guidelines and tips for effective fundraising.

Step 3: Define ways to receive funds

Setting up ways to receive funds is crucial. Donations can be received through direct payments using organic or paid posts and page headers. Alternatively, Donor Advised Funds (DAFs) can be accumulated through Peer-to-Peer (P2P) fundraisers, matching gift programs, and both paid and organic posts.

Note: Donor information is only available in Direct Payments if the donor chooses to provide it, whereas in DAFs, no donor information is available.

Step 4: Send donation receipts

After donations are made, you’ll need to send receipts. Luckily, Facebook handles this process, automatically sending donors a receipt including their name, contribution amount, payment method, date, and payment ID.

Step 5: Transaction tracking

Tracking your donations is essential to monitor the success of your campaign. Facebook offers three main ways to track donations:

  1. Payment report: Shows the funds you will receive after the payment period.
  2. Daily transaction report: Lists the transactions carried out for your organization with details.
  3. Multi-day transaction report: Same as the daily transaction report, but includes data for a longer period.

To access these reports, navigate to the Settings tab > Donations > Download Donations Report.

The Advantage of Using Facebook for Fundraising

Why opt for Facebook, you ask? As the largest social media platform worldwide, with over 2.5 billion active users per month, the potential reach for your campaign is massive! Plus, the donation process on Facebook is user-friendly and straightforward, allowing anyone to contribute with a simple click.

Facebook also offers unique features such as Facebook Live and Peer-to-Peer fundraising, which can effectively increase the visibility of your cause and, consequently, the funds raised. Lastly, Facebook provides all necessary tools to track transactions and oversee the progress of your campaign.


Facebook has emerged as an invaluable tool for non-profit fundraising, with its vast user base, simple donation process, and comprehensive tracking tools. So, now that you know how Facebook fundraising works, it’s time to make a difference. Set up your campaign today and let Facebook help you achieve your fundraising goals!