Did you know that your Instagram videos get a view count every time they are watched for more than three seconds? If you’ve been wondering how Instagram calculates views and how you can get more views on your posts, you’re in the right place. We’ll break down the Instagram view counting algorithm and provide some handy tips for increasing your video views.

Understanding Instagram Views

Instagram, a favorite social media platform worldwide, measures the performance of a post based on user engagement. One of the primary indicators of engagement is the number of views on a video post.

The count of views is displayed directly below the Instagram video post. Tapping on the views reveals the likes and offers more insights into the post interactions. Unfortunately, you can’t see everyone who watched your video, but you get an idea of the content people find interesting.

Instagram counts each profile that watches your video for more than three seconds as a single view. It’s crucial to understand this as it helps gauge your post’s performance and plan your content strategy.

Boosting Your Instagram Video Views

Here are five straightforward but effective methods you can use to boost the views on your Instagram videos and increase engagement rates.

Method #1: Craft Engaging Descriptions

A compelling description for every video you post is vital for attracting more views. It helps your followers understand the video’s content and piques their curiosity. A few lines of simple, straightforward text summarizing the video’s content usually suffice.

Method #2: Leverage the Power of Hashtags

Hashtags play a significant role in increasing the visibility of Instagram posts. They can also enhance your Instagram Stories. By using relevant and appropriate hashtags, your Stories can get more views, expanding their reach.

Method #3: Respond to Messages

Occasionally, your followers might respond to your Stories with messages. Make them feel valued by responding to their messages. It might seem minor, but it can foster a conversation with your followers and deepen your connection with them.

Method #4: Highlight Your Best Stories

Instagram Stories disappear after 24 hours, but there’s a workaround to keep them visible for longer. Use the highlight feature to showcase your best Stories. Highlighted Stories remain on your profile until you decide to delete them, increasing their potential views.

Method #5: Post Stories at the Right Time

If you’re serious about increasing your Instagram Stories views, knowing the best time to post is crucial. Posting Stories when most of your followers are online increases the chances of your Stories being seen.


Views are an essential component of Instagram growth, just as crucial as likes and comments. Now that you understand how Instagram counts video views, you can strategize to increase your Instagram video views effectively.

Remember, the goal is to keep people watching for at least three seconds. So, be creative with your video intros and ensure your content is engaging. Feel free to drop any questions in the comment section. Happy posting!


Do multiple views from the same person count on Instagram?

No, Instagram only counts a view from a user once, no matter how many times they watch the video.

How can I see who has viewed my Instagram video?

Unfortunately, Instagram doesn’t provide the feature to see who watched your video. It only shows the total view count and the usernames of the people who liked your video.

Why aren’t my video views appearing on Instagram?

There could be several reasons for this. The video might be outdated (only videos uploaded after November 2015 have views), or it could be part of a carousel post (Instagram doesn’t display views for these posts). Also, views are only counted for videos watched through the Instagram app.