TikTok is a popular social media platform that allows users to share short videos. It was released in 2016 and has become very popular since then. In this article, we will provide information about TikTok and how it can be used by brands.

In this article, we will provide helpful information on how to optimize your TikTok videos for the algorithm and grow your following based on the changes of Tiktok Algorithm 2023. We will also share tips from successful TikTok users on how to create engaging content. By the end of this article, you will have a better understanding of the TikTok algorithm and whether TikTok is a suitable platform for your brand.

TikTok Algorithm

The TikTok algorithm is a tool that determines which videos are displayed on the app. It uses your interests to suggest content that you are likely to enjoy, similar to how platforms like Netflix recommend content to users.

The TikTok algorithm is designed to provide users with content they will enjoy based on their interests and those of other users with similar preferences. This algorithm is used on the “For You” page of the app. Its purpose is to offer users a personalized and engaging experience.

TikTok For You Feed Algorithm

The “For You” feed is a stream of videos that is tailored to a user’s interests. When you open the TikTok app, this is the first thing you will see. It is unique to each user and is generated based on their interests and demographic information, such as age and gender. The purpose of the “For You” feed is to provide users with a personalized and relevant video experience.

As you use TikTok, the algorithm will learn your preferences and show you more content that aligns with your interests. You can also customize the “For You” feed by interacting with the app and indicating what types of videos you want to see. The TikTok algorithm is designed to continuously learn and adapt to provide users with a personalized video experience.

This article will explain the actions that influence the TikTok algorithm.

How is TikTok Algorithm Works in 2023?

According to TikTok’s documentation, there are three main factors that influence the algorithm: user interactions, video information, and device and account settings.

1. User interactions

User interaction refers to the actions that users take on a specific video, such as commenting, following an account, liking a video, or watching a video for an extended period of time. These interactions can be positive or negative and will affect the way the TikTok algorithm displays content to the user.

Positive interactions will cause the algorithm to show the user more similar content, while negative interactions will do the opposite. As a creator on TikTok, it is important to understand how the algorithm works and encourage users to engage with your content in positive ways in order to increase the visibility of your videos on the platform.

User interactions examples

User engagement plays a role in the TikTok algorithm. If you frequently engage with certain types of videos, the algorithm will show you more similar content. For example, if you liked a viral video and left a comment about it, the algorithm may show you more videos like it on your feed.

TikTokers often try to create engaging content to increase the visibility of their videos on the platform.

@brialem🍅🥪♬ original sound – bria lemirande

The TikTok algorithm can help increase the visibility of videos that receive a lot of engagement from users.

For example, if a video receives a lot of likes, comments, shares, and saves, it is more likely to be recommended to other users. In this case, the first viral video received a lot of engagement, including 785,200 links, 9060 comments, 76,900 saves, and 5,579 shares, and had 6,000,000 views.

The TikTok algorithm is able to track user interactions and recommend relevant content based on their interests, which is why the second video made by the creator was recommended to users who had engaged with the first video. The algorithm is trusted by users because it suggests content that aligns with their interests.

TikTok users are aware that their interactions with the app, such as liking or commenting on a video, can influence the algorithm and determine which content they see. Some users will leave comments expressing their trust in the algorithm to bring them more content that they are interested in, without necessarily following the creator.

Creators often encourage users to follow them in order to increase the chances that their content will be shown to the user. The algorithm is designed to show users content based on their interests and actions within the app.

@molzysketch its there for a reason guys 🤨 #tiktokartist #tiktokart #handsofthedsmp ♬ Luna, amore e no – Piero Piccioni

How TikTokers encourage user interactions

A call to action is a request or instruction that prompts a user to do something, such as liking, commenting, or following.

As a creator on TikTok, it’s important to include a call to action in your videos to encourage user interactions. This can help your content reach a larger audience and increase the likelihood that it will be recommended to others.

Tyla Brimblecombe from Styla Socials explains the importance of a call to action in her TikTok videos.

@stylasocials 3 more quick points in the comments 🤌🏼 Send this to someone who would benefit from this 🤍 #tiktokcontentcreator #viraltips #growontiktok ♬ In a French Cafe – Relaxing Piano Waltz – Classical Piano Music Masters

TikTok creator Tyla Brimblecombe explains that watch time is the most important metric on the platform. When someone sees your video, likes it, and watches it until the end, this tells TikTok that your content is valuable.

By including a call to action, such as asking viewers to check out your other videos, you can encourage them to click on your profile and watch more of your content. This helps TikTok understand that your content is worth showing to a wider audience.

2. Video information

Video information refers to the various elements of a video that give context and meaning, such as sounds, captions, hashtags, video descriptions, and text overlays. By including these elements in your videos, you can provide more context and make it easier for users to engage with and understand your content.

The TikTok algorithm takes video information into consideration when deciding which videos to recommend to users. As a creator, it is important to include relevant and informative elements in your videos to improve their chances of being recommended by the algorithm.

Video information examples

Captions, hashtags, and video descriptions can also play a role in the TikTok algorithm. These elements provide information to the app about what a video is about, which can help it decide which users might be interested in seeing it.

For example, if a user has previously shown an interest in cooking videos, the algorithm might recommend a video that uses hashtags related to cooking or has a caption about a recipe. Text overlays can also provide useful information about the content of a video.

In order to make the most of the TikTok algorithm, creators should be sure to use sounds, captions, hashtags, video descriptions, and text overlays thoughtfully and accurately. This will help the algorithm understand their content better and recommend it to the right users.

By incorporating relevant and informative elements like sounds, captions, hashtags, and video descriptions into their videos, creators on TikTok can improve the visibility of their content and reach a wider audience. TikTok creators have discovered that the use of video information is a significant factor in the success of their videos on the platform.

Including captions, hashtags, and descriptions in your videos is crucial for maximizing their reach on TikTok. This is especially important for users who are unable to hear or prefer to watch videos on the app with the sound turned off. If you don’t add this information to your videos, you may not reach as many people.

To optimize your videos for the TikTok algorithm and increase their visibility on the platform, it is essential to include relevant and informative elements such as captions, hashtags, and descriptions.

3. Device and account settings

TikTok’s algorithm gives less importance to device and account settings.

Some factors that have a bigger impact on the algorithm include the language and country that you have set in your account. TikTok also considers the type of device you are using when deciding which videos to show you.

For example, TikTok may prioritize showing you videos that will play smoothly on your device, which can help improve your overall experience if you have an older phone or a small screen.

Keywords in TikTok Algorithm

Recently, many people on TikTok have been discussing changes to the TikTok algorithm, particularly the importance of keywords. If you search for “TikTok Algorithm Change,” you will find a lot of people saying that TikTok’s search engine optimization (SEO) has become more important.

Some content creators have recommended that businesses and creators focus on using features like SEO, improved analytics, and longer-form content in order to be successful on TikTok. However, TikTok does not officially mention the use of keywords in relation to its algorithm in any of its documentation. It is important for businesses and creators to understand the various factors that can affect the visibility of their content on the platform and to use a variety of strategies to optimize their videos for the TikTok algorithm.

Although TikTok does not specifically mention the use of keywords in its algorithm, this doesn’t mean that they are not important. TikTok recently increased the number of characters that can be included in video descriptions to 2,200, which can help creators generate engagement and make their content more searchable and more likely to be recommended to viewers.

Keywords can be a useful tool for creators to optimize their videos for the TikTok algorithm and increase their visibility on the platform.

TikTok also mentions the use of captions and hashtags, which can help contextualize videos and may contribute to the For You Page (FYP). Additionally, TikTok users can use keywords to limit the content they see on the platform.

TikTok SEO and Google

To learn more about how TikTok’s search engine optimization (SEO) works and how it appears on Google, we conducted some tests. When we searched for “TikTok recipes” on Google, we found that the search results mostly included websites sharing TikTok’s popular recipes, rather than TikTok videos themselves.

TikTok ranked in the eighth position with a tag page, and in the Video results, it ranked sixth below five YouTube videos. This suggests that TikTok’s SEO may not be as strong as that of other platforms and that it may be more difficult for TikTok videos to rank highly in search results.

It’s worth noting that the TikTok videos included in the recipes tag all had the hashtag #recipes in their captions, which could help the TikTok algorithm categorize videos by topic and potentially improve their visibility in Google search results.

To summarize, using relevant keywords in captions and hashtags may help increase the visibility of your TikTok videos in the algorithm and in Google search results. According to TikTok’s documentation, captions and hashtags are factors that are taken into consideration by the TikTok algorithm.

By including relevant and informative elements like keywords in these areas of your videos, you can optimize your content for the algorithm and improve its chances of being recommended to and engaged with by users on the platform.

To increase the chances of your videos being seen on Google, you may want to also share them on other platforms, such as YouTube Shorts.

2022 TikTok algorithm myths debunked in 2023: fact or fiction?

Let’s check some here:

Myth #1: Post daily basis to rank

Many people recommend that new TikTokers post one to three videos on the platform every day.

However, TikTok’s official guidelines state that this is not necessary for growth. Instead, TikTok advises that experimenting with the videos you share and focusing on posting high-quality content is a better way to keep your audience engaged.

Myth #2: Get fund get more visibility

It’s worth noting that you don’t have to be part of the TikTok Creator Fund to increase your chances of being discovered on the platform. While being part of the Creator Fund may lead to more engagement, this is often because these creators are skilled at creating content that resonates with the TikTok community.

To improve your chances of being discovered on TikTok, it is important to focus on creating engaging and relevant content and using strategies like optimizing video information and using relevant keywords to optimize your videos for the TikTok algorithm.

Myth #3: Make short videos only

TikTok initially only allowed users to create videos that were seven seconds in length, but the maximum video length has since been increased. Users can now create videos that are 15 seconds, 60 seconds, or three minutes long within the app, or upload longer videos to TikTok.

While TikTok does not explicitly state that its algorithm favors longer videos, it does seem to suggest that longer videos can be more engaging for creators. It is important for creators to consider the length of their videos and find a balance between creating content that is engaging and optimized for the TikTok algorithm.

What Content TikTok’s Algorithm Won’t Recommend/Show

TikTok is working to ensure that the content recommended on the “For You” page (FYP) is diverse and appropriate. A recommendation system, such as the one used on TikTok, has the potential to show users only similar videos or inappropriate content. To prevent this, TikTok is implementing measures to ensure that the FYP presents a diverse and appropriate range of content to users.

To address these concerns, TikTok is taking actions to make the platform a better place for all users. This includes measures to prevent certain types of content from being shown on the FYP.

Duplicated content

According to TikTok, too much of the same thing can get boring. To prevent this, TikTok will not show duplicate content on the For You Page (FYP).

TikTok aims to diversify the FYP to expose users to a variety of ideas and perspectives.

Problematic content clusters

The TikTok algorithm is designed to help the platform achieve its goal of inspiring creativity and bringing joy to users.

To do this, TikTok avoids recommending content on potentially sensitive topics, such as extreme dieting or fitness, sadness, or breakups, if it is likely to be shown in succession. TikTok wants to protect users from potentially distressing content that might be okay to view as a single video but could be harmful when viewed together.

The platform’s “not interested” and “keyword filtering” features also help to limit the recommendation of potentially problematic content.

Content marked “Not interested”

TikTok gives users the ability to control what they see on the platform. When viewing a TikTok video, users can press and hold the screen to access a menu of options. These options include:

  • saving the video (which is a positive engagement indicator for the algorithm)
  • turning on “Clear mode” to view videos without names, captions, and other information
  • reporting a video that goes against TikTok’s Community Guidelines, or marking a video as “Not interested.” If a user clicks “Not interested,” it tells the TikTok algorithm that they don’t like that particular piece of content and they will see less of it in the future.

This can influence the content that is recommended to the user on the For You Page (FYP).

Content contains filtered keywords

TikTok users have the option to customize their experience by indicating the types of content they do not want to see on the app.

To do this, they can go to the menu in the top right of the app, select “Settings and privacy,” then go to “Content preferences” and “Filter video keywords.” This feature allows users to add keywords to filter out certain videos from the users they follow and/or the “For You” page (FYP). By using this feature, users can tailor their TikTok experience to their preferences and ensure that they see content that aligns with their interests.

Content created by under 18 age

TikTok has taken steps to make the platform a safe place for all users, including younger ones. As a result, children and teenagers under 18 cannot have their content or profiles featured on the Explore feed, which makes it less likely for other TikTok users to discover them.

This is part of TikTok’s commitment to protecting its younger users.

Best TikTok Algorithm Tips for Going Viral

Top TikTok creators often share their best practices for creating video content that has the potential to be favored by the algorithm:

Tip #1: Make it Pro account

TikTok Pro Accounts offer more detailed analytics to creators.

By setting up a Pro Account, you can access insights on weekly and monthly views, follower growth, and trending videos. If you’re someone who enjoys analyzing data in detail, this might be a useful tool for you. It’s important to remember that TikTok advises against creating content solely based on analytics.

Instead, it’s important to focus on the bigger picture and create content that resonates with your audience.

Tip #2: Focus on one niche

Finding a niche on TikTok gives you a greater understanding of the bigger picture.

If you know what niche you fall into, you can explore topics using the search bar and see exactly which videos perform well, so you can recreate something like them.

Tip #3: Use the relevant hashtags, captions, and video descriptions

As mentioned earlier, keywords can be a useful tool for improving the visibility of your content on TikTok.

To give your videos the best chance of being featured in the top lists for relevant keywords, be sure to use hashtags that are closely related to your video or niche. This can help you reach a larger audience and increase engagement with your content.

Tip #4: Use Trending Music on TikTok

Music and trending sounds are likely to remain a significant part of the TikTok platform, even as the algorithm evolves.

It’s important to remember that trending sounds and music aren’t just about voiceovers and viral dance moves. They can also be used to introduce your brand, make your content relatable to your audience, and help you stand out on the platform.

Tip #5: Use Quality Videos Editing Tools

TikTok provides a range of editing tools that allow users to create and edit high-quality, visually appealing videos within the app.

Many TikTok creators emphasize the importance of engaging viewers early on, so it can be helpful to edit your videos in a way that captures their attention within the first few seconds. This can help keep them interested in your content.

Tip #6: Response to Comments Can Inspire New Engaging Video

The comments section on your TikTok videos is a great source of inspiration for new video ideas!

You can also reply to comments with a video, which will be displayed in the comments section in video format. This is a great way to engage with your audience and address any questions or concerns they might have. Other commenters may have similar questions, so they are likely to click through and watch your next video.

Tip #7: Make Shorter Videos as a Series

Even though shorter videos might seem to be at a disadvantage compared to longer ones, they can still be effective when presented in a series.