Ghostwriting is a unique professional writing service where a writer, known as a ghostwriter, authors a book, article, biography, social network post, screenplay, or other types of text on behalf of a client. The client is then attributed as the author of the work, meaning the ghostwriter does not receive any formal recognition for their efforts. This concept is also known as “phantom writing”.

Who is a Ghostwriter?

A ghostwriter is an individual paid to write for others. They can operate independently as freelancers or be employed by specialized companies. Their tasks can be varied, depending on the sector they work in. Ghostwriters can be hired to:

  • Write a book for an author
  • Prepare a speech
  • Generate content for webinars or conferences
  • Write song lyrics for singers or rappers
  • Create blog posts or inspirational posts on social networks
  • Author white papers, and much more

Reasons to Hire a Ghostwriter

There are numerous reasons why one might opt to employ a ghostwriter, such as:

  1. Writing LinkedIn posts to boost organic reach
  2. Authoring books
  3. Creating white papers or e-books for business purposes (as part of an inbound marketing strategy)
  4. Writing blog articles or editorials for influential media
  5. Composing engaging sales landing pages

Ghostwriter Costs

Ghostwriters typically charge based on the number of words they write and the complexity of the work. The more research required for the writing, the higher the rate will be. Some ghostwriters charge on a per-hour basis, with prices varying from tens to hundreds of euros per hour, depending on their qualifications and expertise.

Ghostwriter Salaries

Ghostwriters’ earnings can fluctuate significantly, hinging on their experience level, number of ongoing projects, rate charged per word or hour, and the demand for their services. A beginner might earn between €1,000 to €2,500 per month, while an experienced ghostwriter could make between $2,500 to $6,000 per month.

Becoming a Ghostwriter

No specific degree is required to become a ghostwriter, but it’s crucial to possess good writing, editing, and copywriting skills. Furthermore, understanding the needs of your client and being able to identify their targeted personas is key.

Essential Skills for Ghostwriters

If you wish to become a proficient ghostwriter, consider honing the following skills:

  1. Storytelling: This is the ability to weave an engaging narrative.
  2. Copywriting: The practice of writing text for advertising or other forms of marketing.
  3. Personas analysis: Understanding the specific attributes and characteristics of the target audience.
  4. Quick writing: Being able to write rapidly and efficiently.
  5. Writing for the web: Tailoring your writing to the digital platform.

Techniques to Know

To excel in the ghostwriting field, you should familiarize yourself with the following writing and copywriting techniques:

  • The AIDA method
  • The PAS method
  • The 4C method
  • The SPANCO technique
  • The BANT method
  • The SONCAS approach

Tools for Ghostwriters

To provide impeccable work, ghostwriters should prioritize grammar and spelling. This can be achieved through the use of spell-checkers, thesauruses to avoid word repetition, and automatic writing software to mitigate writer’s block.

Training to be a Ghostwriter

While there are no dedicated traditional training courses for ghostwriting, one can self-educate through blog articles, YouTube videos, and online video trainings. Some background in journalism or writing can be beneficial.

Finding a Good Freelance Ghostwriter

If you’re looking to hire a good freelance ghostwriter, you might consider:

  • Searching on LinkedIn
  • Posting your requirements in specialized Facebook groups
  • Using freelance platforms to find specialized writers and editors

Finding a LinkedIn Ghostwriter

To find a proficient LinkedIn ghostwriter, consider someone who can accurately capture your voice and message while adhering to LinkedIn’s quality standards. You can use LinkedIn’s search function and analyze the quality of posts from profiles that label themselves as ghostwriting experts.

FAQ: Ghostwriting Practices

What is Storytelling?

Storytelling is a narrative technique used to tell engaging stories that attract the target audience and effectively convey a message. It can be used to promote products, enhance brand awareness, inspire action, humanize a brand or business, and subtly convey values or messages.

What is a Copywriter?

A copywriter is a communications professional who writes persuasive and compelling written content to attract the target audience and stimulate the purchase of a product or service. They can work for advertising agencies, corporations, websites, or as freelancers. A good copywriter convinces consumers of the value of a product or service using persuasive and creative writing techniques.