The advent of social networks has revolutionized the digital market, not just with their potential to reach large masses, but also because thousands of individuals reap benefits from these platforms via digital marketing and brand awareness strategies.
This is the case with platforms like Facebook and Instagram, where anyone with a fan page or group possessing many followers can monetize their spaces through online advertising. However, it’s crucial to ensure your accounts are authentic, as are your followers, and that your posts abide by the community standards of the platforms.
Despite their potential, these platforms have restrictions that may hinder the achievement of your objectives. TikTok, the new short-form video platform, provides an opportunity to earn additional income through sponsors and is working on developing its advertising network.
Understanding the value of your TikTok account can prove beneficial in attracting sponsorship, calculating potential earnings, and increasing your account’s worth. This guide will help you navigate how to estimate your TikTok account’s worth and enhance its value with some helpful tips.
Why Should You Determine the Worth of Your TikTok Account?
Brands and companies often look for popular individuals or influencers to sponsor and mutually benefit from promoting their brand in viral TikTok videos.
Hence, knowing your account’s value can help establish a price per sponsored post. Plus, if you ever consider selling your TikTok account, having an estimate of its total price could be helpful. Note that accounts with a high engagement rate command higher prices. The estimated calculation is typically made according to this formula: [(Number of hearts + number of comments) / number of followers] x 100.
How to Calculate the Value of a TikTok Account?
If you’re new to TikTok and wish to estimate your account’s value, follow these steps:
- Access the TikTok Money Calculator.
- Enter your username in the search engine.
- Wait for a few seconds for the result.
- A window will display various metrics such as the number of followers, number of hearts, number of posts, the engagement rate, and an estimated earning per post in US dollars.
This tool offers an estimate of your potential income per post. Remember, it’s not an official TikTok calculation, and should only be used for a rough idea. Prioritize producing original, quality content and acquiring organic followers.
Strategies to Boost Your TikTok Account
If your account’s estimated worth falls short of expectations, consider implementing the following strategies:
Understand Your Audience
Post content about what you’re passionate about. On TikTok, you can begin with any theme such as comedy, dance, sports, education, and more. Identify the type of videos that resonate most with your audience and build your content around that.
Improve Your Profile
Your profile acts as your cover letter. Make sure it’s appealing with a representative photo, a memorable username, a concise description of your profile’s content, and links to your YouTube channel, Instagram account, or website if applicable.
Respect the Rules and Regulations
Adhere to TikTok’s community rules and regulations to avoid content removal. Refrain from posting videos promoting hate, supporting dangerous organizations, engaging in illegal activities, promoting drug use and sales, committing fraud, engaging in violent acts, nudity, and harassment.
Produce Content Consistently
Consistency is key in content creation. As you gain experience and recognition, strive to improve the quality of your videos. It’s crucial to include a brief description of the video and use popular hashtags whenever possible.
Engage With Your Audience
Take the time to respond to comments and engage with your followers. This can enhance your rapport with your audience, making them more likely to participate in live streams and engage with your content.
Share on Other Platforms
Maximize your reach by sharing your TikTok content on other platforms like Facebook, WhatsApp, Instagram, Twitter, YouTube, etc. The wider your content’s reach, the more likely you are to increase your audience.