Why Invest Time on TikTok to Gain Followers?
TikTok is a rapidly growing social network with a diverse audience, making it an excellent platform for sharing short videos. Whether you’re a company or a community manager, if you want to maximize your presence on TikTok and gain more followers, these actionable tips will help you achieve your goals.
Understand the Power of TikTok
Here are some impressive statistics that highlight the potential of TikTok:
- TikTok has over 1.2 billion monthly active users outside of China.
- In France alone, 14.9 million people use TikTok each month (as of July 2020).
- The TikTok app has been downloaded more than two billion times worldwide.
- TikTok experienced an 80% increase in downloads in the first two quarters of 2020 compared to the same period in 2019.
- In June 2020, TikTok set a record with 25 million downloads in the United States.
- Approximately 13% of the population aged 13 and above use TikTok every month.
- Women make up 46% of TikTok users, while men account for 54%.
- The United States is home to 59% of the top TikTok influencers.
- Only 6% of TikTok’s revenue comes from the United States.
- About 83% of TikTok users have posted at least one video.
- An active TikTok user opens the app an average of eight times per day.
- TikTok ads are currently available in various countries, including the United States, Australia, United Kingdom, France, and many others.
- The minimum budget for a TikTok ad campaign is $50 at the campaign level and $20 at the ad group level.
Mastering TikTok’s Algorithm for More Followers
Just like other social media platforms, TikTok operates on its unique algorithm that determines the ranking of videos. Understanding how this algorithm works can help you gain more followers on TikTok.
Here are the basics of TikTok’s algorithm:
- When you upload a video, TikTok will show it to a randomly selected group of 100-500 users. These users can be your existing followers or others likely to enjoy your content based on their previous video interactions.
- The algorithm measures the video’s engagement, including the amount of watch time, likes, comments, shares, and downloads. It also considers how many users follow you or create new videos using the audio from your content.
- Based on the engagement velocity, TikTok assigns a viewability score to the video. If the video receives about 20% more likes in a day or has a completion rate above 60%, it will be recommended to more users on the “For You” page, increasing its organic reach. Conversely, low engagement may limit the video’s visibility.
Additionally, TikTok takes into account the user’s device, language preference, and any negative feedback they may have provided on a video. It also considers factors like the location of the video’s creator and the songs, hashtags, and captions used. By analyzing these elements, TikTok categorizes videos and recommends similar content to users.
Top 10 Tips for Gaining More TikTok Followers
To increase your TikTok followers and gain recognition, implement the following tips:
- Customize and optimize your profile picture:
Align your profile picture with the content you share, whether it’s a personal photo or your company logo. - Customize and optimize your TikTok bio:
Use your bio to introduce your content and add relevant hashtags. Emojis can make your bio more visually appealing. - Find your niche and stay focused:
Choose a specific theme or topic for your content to attract a dedicated audience. Passion for your niche will set you apart and make your videos more engaging. - Post videos consistently:
Regularly share new videos to keep your audience engaged. Aim for daily posts, as consistent activity improves visibility and attracts followers. - Use hashtags strategically:
Include relevant hashtags in your captions to increase the chances of appearing on users’ “For You” pages. Use a mix of trending and specific hashtags related to your content. - Join the latest trends:
Keep an eye on trending videos and participate in challenges that align with your niche. Analyze popular trends to create unique and engaging content. - Offer unique and valuable content:
Differentiate yourself by providing fresh and original videos that stand out. Focus on entertaining and educating your audience to build a loyal following. - Engage with other TikTok creators:
Interact with influencers and engage with their content by liking, commenting, and following. This can help expose your profile to their followers and attract new viewers. - Cross-promote on other social media platforms:
Leverage your existing audience on platforms like Instagram, Facebook, and YouTube by promoting your TikTok content. Direct your followers to your TikTok profile to increase your reach. - Consider TikTok ads:
If you want to quickly reach a large audience, explore TikTok’s advertising options. In-feed ads, brand takeovers, top-view ads, branded hashtags, and brand effects can help increase visibility and follower count.
Leveraging TikTok to Grow Your Brand
To succeed on TikTok, it’s important to nurture your presence and build a loyal following. While shortcuts may provide temporary results, genuine TikTok followers who are genuinely interested in your content and brand are essential for long-term success.
Identify your target audience, create engaging and educational content, and participate in trends that align with your niche. Use hashtags effectively and cross-promote your TikTok videos on other social media platforms. Embrace TikTok’s challenges and interact with other creators to expand your network.
Remember, TikTok is a social platform where building relationships and creating valuable content are key. By following these tips and staying consistent, you can harness the power of TikTok to grow your brand, increase sales, and establish meaningful connections with your target audience.
Frequently Asked Questions
How to Earn Money on TikTok?
Yes, it is possible to make money on TikTok through various methods:
- Become an influencer and get paid for sponsored posts by building a large following.
- Join the TikTok influencer network to run ads in your videos and earn money from them.
- Create a side business by selling products related to your TikTok content or offering digital services like consultations or coaching.
The ability to make money on TikTok depends on your commitment to creating quality content, building relationships with your viewers, and exploring potential business opportunities.
How Does Compensation Work on TikTok?
Monetization on TikTok allows content creators to partner with brands, earn money from their fan base, and potentially become influencers. You can make money through sponsored posts, brand deals, and ad revenue.
To be eligible for monetization, you need to be 18 years or older, have at least 1,000 followers, and an average of at least 10,000 video views in the past 30 days. Once verified, you can join TikTok’s partner program and collaborate with brands for promotional content.
Compensation varies based on factors such as the number of followers, content quality, and other considerations. On average, TikTok creators can earn a few hundred to a few thousand dollars per month.
How Much Can You Expect to Earn on TikTok?
The earning potential on TikTok depends on factors like the size of your following, content quality, and engagement levels. While it’s challenging to provide an exact figure, creators can expect to earn anywhere from a few hundred to a few thousand dollars per month.
Building a genuine and engaged audience takes time and consistent effort. The focus should be on creating valuable content and building relationships with your followers rather than solely pursuing monetary gain.
Keep in mind that success on TikTok is not guaranteed, and it requires dedication, creativity, and a deep understanding of your target audience.
