Shopify is a free e-commerce store software that allows you to create an online sales store without the need for any programming or software knowledge. As a cloud-based service, it enables you to use Shopify without any technical setup. So, how does selling on Shopify work? How do you open a store?
How to Open a Store on Shopify?
The process of opening a store on Shopify consists of several steps, just like making sales. By following these steps in order, you can easily create your online store. So, what are these steps?
1) Register
To open a store within Shopify, you need to register with the application. You can register with your email address. You can test the process by using the infrastructure offered with a 14-day free trial option. On the home page of the application, you can start the registration process by clicking on the “Start free trial” option that appears.
In the first stage of the registration process, you have two options. If you are registering for the first time, you can continue with the “Next” button using the “I’m just starting” option. During the process, you are asked for the place where you want to make sales, the store name, and country information. To complete the registration, all you need to do is select one of your email address, Facebook, Apple, or Google accounts.
2) Choose a Theme
You can choose the theme most suitable for you and your brand from the different themes offered by the application. Shopify has created a wide range of options with its paid and free themes. Therefore, instead of spending special time on design, you can shorten the store opening process by choosing one of these.
3) Customize Your Online Store
With the theme, you can also make fine adjustments such as layout and site appearance within the application. This way, you can appear before the user with a visual design different from other stores. Here, you can also change your theme. You can redesign areas such as the logo, color scheme, images, gallery, contact and shipping, how the product will be displayed, font types, references, about us, and store policy.
4) Add Products to the Store
You can perform the product addition operation by clicking on the “Products” tab. By following the Products > All Products > Add Products steps, you can easily add your products. During this process, a product description will be requested. Making these descriptions in an SEO-compatible way helps users who search for products through search engines to direct to your page.
5) Complete Delivery Settings
As the next step, you need to make your delivery settings. Thus, you can organize the processes of customers receiving the product after the purchase. Shopify has offered multiple shipping options according to the needs of users dealing with e-commerce. You can complete this process by making the necessary settings through the “Shipping and Delivery” option in the settings section.
6) Publish the Store
Finally, after ensuring the necessary controls before the publishing phase, you can publish your online store. The store you have published is now open for sale. For more detailed information on how you can manage the marketing operation of your e-commerce company, you can check out our blog post titled “The Most Effective 4 e-Commerce Marketing Strategies”.
What are the Steps to Make Sales on Shopify?
Shopify, with its steadily increasing user base, has piqued the interest of those engaged in e-commerce. One of the most frequently asked questions is how to make sales on the platform. To start selling on Shopify, you need to follow a few simple steps, as outlined below.
Choose a Package and Register
The first step to selling on Shopify is to choose the service package that best suits your needs and register in the system. Shopify has expanded its options by adding new plans to its membership packages to support its business partners. In this way, it can respond to the changing needs of different users. You can see whether you are satisfied with the trial period options in the memberships. After completing your membership processes, you can set up your store, add your products, and offer them for sale.
Earn Without Holding Inventory
After completing membership creation and product addition processes, you can start the sales process. Thanks to Shopify’s feature of selling without holding inventory, you can increase your sales in a short time. You can customize your store using the dropshipping method in your sales.
Dropshipping is an e-commerce model that allows you to act as a bridge between the buyer and the supplier without needing to stock and store your products. In short, it is referred to as stockless sales. With this method, the seller does not have to deal directly with any product-related operations during independent transactions.
Obtain the Necessary Tools and Suppliers for Sales
For the sales you will make with Shopify, you first need to prepare a payment infrastructure. If you are not sure about which infrastructure to use, you can check out companies like iyzico and Garanti Virtual POS. After making your decision about your payment infrastructure, you need to agree with a supplier. The most well-known and preferred suppliers for the Turkish market are N11, Hepsiburada, and Trendyol; globally, Spocket and Oberlo stand out. After determining your supplier, you can make your product agreement. In the next step, you should determine your profit margin and enter the current prices into the system.
Reach Your Target Audience
In order to start and increase sales in your store, you should determine your target audience and be able to announce your store to them. One of the most effective methods for this is to use social media. You can increase the recognition of your brand and products by reaching different customers with social media ads. By creating an Instagram account for your brand, you can promote your products there. Thus, by conveying information about what your produced goods are and what they are used for, you can attract users to your brand. With global accounts you create, you are not limited to the local market and can also make overseas sales.
What are the Commission Rates on Shopify?
Your earnings on Shopify vary according to your contributions to this ecosystem and the Partner Program. In addition, your location and the location of the sellers you work with are other factors that affect your earnings. Depending on your location and applicable tax regulations, your earnings may be taxed. In addition, some commission rates are determined based on your earnings. For detailed information about Shopify Partner earnings and commission rates, click here.
