Have you been scrolling through Instagram and suddenly found yourself captivated by a Reel? It’s likely that the creator of that Reel knew how to use the Instagram Reels safe zone effectively. This article will guide you through understanding and using this important feature, even if you’re new to Instagram Reels.
Understanding Instagram Reels
Before we dive into the safe zone, let’s quickly recap what Instagram Reels are. They are short, creative videos that can be up to 60 seconds long. They’re a fun and engaging way to share content on Instagram, whether you’re showing off a new skill, creating a mini tutorial, or sharing a moment from your day.
What is the Instagram Reels Safe Zone?
Now, let’s discuss the Instagram Reels safe zone. This is an important area in your Reels where you should place the most important visual elements or text. Why? Because it ensures that nothing important is obscured by Instagram’s interface, like the buttons for “like”, “comment”, and “share”. By keeping key content in the safe zone, you’re making sure your audience doesn’t miss anything important.
What is The Instagram Reels Safe Zone
The “safe zone” for Instagram Reels refers to the area in your video where the main content won’t be obstructed by overlays from the Instagram interface or cropped out in different views. Here are the specifications for different Instagram Reels views:
Full Reels View:
The complete Reels video has an aspect ratio of 9:16 and a resolution of 1,080 x 1,920 pixels.
When shown in the standard Instagram Feed, your Reels video is cropped to an aspect ratio of 4:5 and a resolution of 1,080 x 1,350 pixels. The 4:5 portion can be planned from the center of your overall video, meaning it goes up 675 pixels from the center and down 675 pixels.
On your Instagram Profile, a 1:1 square from your Reels video is shown. This square is the center of your video and is pulled specifically from the “Cover” that you select. The profile view has an aspect ratio of 1:1 and a resolution of 1,080 x 1,080 pixels.
This is an area of your video where you should keep your key written content away from Instagram’s overlay elements. The exact location of this area can vary depending on the size of the device on which the user is viewing your Reels, but generally, the 4:5 center area and a few pixels above that is a good focus for a Reels text-safe planning approach. This area has an aspect ratio of 4:5 and a resolution of 1,080 x 1,350+ pixels.
The cover image of your Reels video can be selected or added when creating your Reel in the Instagram app. This cover image will appear in two different places, showing two different parts of your selected thumbnail. The full thumbnail will appear within the Reels parts of Instagram with an aspect ratio of 9:16 and a resolution of 1,080 x 1,920 pixels. In your main profile view, it will show as a 1:1 square thumbnail, which pulls specifically from the center 1,080 x 1,080 pixels of your selected cover image.
Why Does the Safe Zone Matter?
Following the Instagram Reels safe zone ensures that your content is clearly visible and engaging for your audience. It helps to make sure that no important information is missed, enhancing the overall impact of your Reels. In fact, Instagram found that Reels that keep key content in the safe zone have a higher engagement rate!
Mastering the Instagram Reels safe zone is one step toward creating more engaging content. So start experimenting, have fun, and remember to keep what’s important in the safe zone!