At MWC 2023, we encountered a smartphone that fearlessly copies both the Nothing Phone (1) and the iPhone 14 Pro to create a peculiar blend.
There are two types of tech products: those that innovate and those that copy. We can confidently place the Unihertz Luna, showcased at MWC 2023, in the latter category. It is indeed an unsubtle mix of the Nothing Phone (1) and the iPhone 14 Pro.
Let’s be honest; this information covers the basics of what you need to know about this smartphone. However, let’s dive into more detail to share some impressions of the device.
Somewhat unattractive LEDs
The first thing that catches the eye is the shamelessly copied feature from the Phone (1): the RGB LED lights at the rear. This was the most striking aesthetic element of Nothing’s first smartphone launched in 2022.
On the Unihertz Luna, you can also customize the rear lights to animate to music or have different animations based on the notifications received. In short, the inspiration from the Nothing Phone (1) is evident.
The rear lights don’t seem to be of the highest quality. You can easily distinguish each individual LED when viewed up close. In comparison, the lights on Nothing’s device are much thinner and better arranged for a more uniform diffusion.
A thicker iPhone
As for the iPhone 14 Pro inspiration, it’s only slightly less obvious. The design of the camera module and flat edges suggest that Apple remains a popular brand to imitate.
The Unihertz Luna at MWC 2023
Moreover, the Unihertz Luna is not the most comfortable smartphone to hold. Quite heavy and particularly thick to accommodate a 5000mAh battery, it’s powered by a MediaTek Helio G99 SoC with 8GB RAM and 256GB storage.
The device boasts a 108MP primary camera sensor, a 3.5mm headphone jack, and a minimalistic interface running on Android 12.
Now it is available in USA at $299 on Amazon.
A cheap copy and tribute
The Unihertz Luna is set to launch “globally” in March 2023. While the official price is undisclosed, a brand spokesperson indicated that it would remain under $300 USD.
Some may mock this shamelessly copied smartphone. While Apple is accustomed to seeing its iPhones cloned by obscure manufacturers, young brand Nothing is not.
For Nothing, this is almost a touching tribute, as it only took one model to inspire shameless copycats. Nothing’s CEO, Carl Pei, even jokingly comments on Twitter.
— Carl Pei (@getpeid) https://twitter.com/getpeid/status/1630238921467760640?ref_src=twsrc%5Etfw
A clever communication strategy to convince consumers that their first smartphone is already iconic.
The entrepreneur was not at MWC 2023 for nothing. He promised a new Nothing device next month and confirmed that the Phone (2) would be a high-end smartphone.
Our journalist Omar Belkaab is in Barcelona to cover MWC 2023 in its entirety, but he is present as part of a press trip organized by Honor.