VidaCaixa, in partnership with TBS and Movistar Plus+, has created an innovative new project that explores the use of the metaverse in audiovisual productions. “Las vueltas que da la vida” is a four-part comedy series that is the first of its kind in Spain. The show brings together a diverse cast of five generations of women from the world of cinema, television, and social media, including Carmina Barrios, Ana Milan, Henar Álvarez, Ana Brito, and Mariona Casas.
The show features the cast members on a Ferris wheel, telling their life stories without a pre-scripted script. These stories include a mix of emotions and experiences, both happy and sad, exciting and passive, and unforgettable and inopportune. The goal of the show is to provide a form of therapy for both the actors and the viewers, by allowing them to share in these personal experiences.
One of the unique elements of the show is the use of the metaverse, which allows the viewer to experience a physical reality interspersed with a parallel and virtual world. This new technology has made it possible to create a novel, witty, and fun project that is sure to surprise and entertain audiences.
Like Life Itself
“Las vueltas que da la vida”, a new comedy series by VidaCaixa in collaboration with TBS and Movistar Plus+, explores the use of the metaverse in audiovisual productions. The show features a diverse cast of five generations of women from the world of cinema, television, and social media, who share their personal experiences and emotions on a Ferris wheel. The show aims to provide a form of therapy for both the actors and the viewers, by allowing them to share in these personal experiences.
The use of the metaverse provides a unique and innovative element to the show, allowing the viewer to experience a physical reality interspersed with a parallel and virtual world. “Exploring the metaverse, as well as the rest of the emerging technologies that can imply a social change, is part of our way of understanding insurance and the service that we want to give to our clients,” explains Javier Valle, General Director of VidaCaixa.
The show analyzes and shares concepts such as life, death, friendship, family and many other concepts, becoming confidants of the spectators, and letting all their feelings come out with a fun, extroverted tone and even satirical touches. The metaverse has made it possible to create an alternative virtual world where it is possible to interact with other users, create personalized avatars, and design a custom environment.
VidaCaixa, a company focused on providing insurance and savings products, has launched a new program called “Las vueltas que la vida” (The turns of life) which aims to promote a positive outlook on life and its changes. The program features a virtual reality series that was filmed in a small neighborhood built by an expert team in creative technologies. According to Ana García, VidaCaixa’s communication director, the program’s central theme is “laughing at oneself and accepting life and its changes with humor.”
The virtual reality series is expected to be available on AltspaceVR1, a platform that allows users to create and explore virtual worlds. After the premiere, the filming set will also be available for visitors to explore and access exclusive content and games through virtual reality glasses. The program’s main goal is to remind people that despite difficult moments, it is important to protect what makes them happy.