Standing out on Twitter is crucial. Launched in 2006, the social network now has over 400 million users. It’s no longer just an app for passing time but a reliable tool for enhancing online reputation, strengthening community bonds, and even directing potential customers to your products.
In marketing, everyone “tweets,” and it’s easy to get lost in the crowd. This article offers 7 key actions to help you stand out!
1. Tweet Frequently
Six thousand tweets are posted every second worldwide. To make your voice heard, you need to post frequently, several times a day. The quality and added value of each tweet are essential. If you lack inspiration, don’t panic!
To gain visibility, you can also retweet or comment on useful content for your community. Moreover, don’t hesitate to post the same tweet multiple times to increase the chances of it being seen by all your followers.
Publishing regularly is vital, but it’s also important to do so at the right time. Share the same content multiple times a day: you’ll notice that a tweet can go unnoticed at one time but spark numerous reactions at another. Experience will help you identify when your community is most connected. Tools like MeetEdgar, TweetDeck, or Tweriod can help you schedule your posts.
2. Collaborate with Influencers
An influencer is a person who, due to their popularity and expertise in a specific field (e.g., fashion), can influence online consumer practices through the ideas they share on a blog or other interactive platforms (forums, social networks, etc.). Sharing your content, these web VIPs can improve your visibility on Twitter. Engaging socially with well-known names is essential. However, you must interact with the “right” ones.
How do you select them? First, a “good” influencer should convey values that match yours, your brand, or your products. Then, evaluate their published content:
- Is the content high-quality?
- How many followers do they have?
- Is their community responsive?
An influencer can have thousands of followers, but if they’re not engaged, you won’t benefit.
Once you’ve identified the most suitable accounts, follow them, comment on, and retweet their content. This will show your interest and pique theirs. These actions will already boost your activity. Later, contact them directly to establish a mutually beneficial partnership.
3. Publish Polls
Polls are a useful tool for standing out on Twitter. They allow you to interact directly with your followers and conduct small-scale market research. When creating a tweet, click on the “question” icon in the bottom bar. You can ask a question and configure up to 4 responses.
Regularly proposing polls keeps you top of mind for your followers while generating activity on your account. You can respond to current events and consult your community on topics related to your offerings. Additionally, consider establishing a weekly routine to boost your audience’s engagement.
4. Use Hashtags to Improve Visibility on Twitter
You can’t discuss Twitter without mentioning the famous hashtags. To use them, place a # before a word or group of words. This creates a clickable link redirecting readers to posts on the same topic.
By selecting themes related to your activity, you can create conversation channels to interact directly with your followers. Anyone can participate at any time, so be responsive!
Hashtags also allow your tweets to be seen by all users following the relevant topics or monitoring thematically. This is an effective way to grow your community.
Posts containing hashtags generate more engagement. However, official sources recommend using no more than two. Choose them wisely. Tools like Twitter Analytics, Tagboard, or Hashtagify will help you find the most relevant topics.
5. Illustrate Tweets with Visuals for Greater Impact
“A picture is worth a thousand words,” said Napoleon Bonaparte. Two hundred years later, Twitter statistics still prove him right. Indeed, visual elements capture the attention of 97% of users, according to the official site business.twitter.com.
Choose your images and photos carefully. GIFs are an interesting option and can add a touch of humor to your content. You can also display emojis to catch the eye and indicate the tone of your post. However, don’t overuse them, as it may diminish the seriousness of the written message. Videos are also an excellent means of attraction, as they are easily shared and generate more engagement.
Keep in mind that tweets with images and videos visually occupy more space and are thus naturally highlighted compared to text-only posts.
6. Use Mentions to Stand Out on Twitter
To communicate effectively on Twitter, use mentions. This involves placing an @ before the account name you want to mention. Citing sources used improves the legitimacy of any document and allows you to directly address someone regarding your post, creating a discussion.
In both cases, your tweet will be visible to all your account’s followers and those of the mentioned account. The latter will likely retweet automatically, significantly increasing your visibility.
7. Balance Self-promotion and Conversation
The Pareto Principle is ubiquitous. Widely used in economics and marketing, it describes a rule whereby 80% of effects result from 20% of causes. Applied to Twitter, this means 80% of your success stems from 20% of your posts. In other words, you can (and should!) use Twitter for self-promotion, but only 20% of your tweets should be of this nature.
Practically speaking, “brag” in moderation:
The majority of your posts should provide value to your followers. Entertain, inform, educate, or help solve problems. Be creative! Discuss topics other than your brand or product. Retweeting influencer posts will draw their attention to you.
Your content should also initiate conversations within your community. Use 20% of your tweets for self-promotion. Share press articles, social media posts, or blogs that mention you. Be clear and insert explicit calls to action. If the rest of your Twitter presence is interesting and trustworthy, your audience will be more likely to respond positively.
Standing out on Twitter is vital in marketing. Yet, many users don’t post and only read or like tweets. By following the advice in this article, you’ll be among the active accounts offering engaging content.
The app, fueled and invigorated, will reward you by highlighting your presence. To expand your communication strategy, check out our articles on choosing the ideal social network and optimizing your company’s SMO.