Instagram is a very popular name among social media platforms and is a great option for companies and individuals who are moving their marketing activities to the digital space. Now you can also learn about Instagram marketing. It is very important to first get general information about Instagram before conducting research.

Since its creation, this platform has been widely loved and preferred, especially for its ideal option for photo sharing. With more than 1.16 billion active users per month, Instagram users spend about 8 minutes on the platform per day. There are also a significant number of users who use stories. On the platform where 500 million stories are shared daily, there are also many influencers with a large number of followers.

If you use Instagram with the right planning, you can create a successful and effective account and become a strong brand with perfect marketing. In this case, it is important to first take care of your current followers and share the right content regularly to gain new followers.

However, it can be challenging to determine which content will produce the best results to expand your target audience. That’s why we’ll share the best Instagram marketing tips with you. This way, you can learn what you need to do to become an expert Instagram marketer and work efficiently by taking firm steps on this path.

By using these tools, you can save time and effort, improve the effectiveness of your marketing efforts, and ultimately, achieve your business goals on Instagram.

Benefits of using Instagram Marketing Tools

Using Instagram marketing tools can provide a range of benefits, including the ability to schedule posts, analyze engagement, and track hashtags. Some of the specific benefits of using these tools include:

Time-saving

One of the biggest advantages of using Instagram marketing tools is that they allow you to schedule posts in advance, which saves you time and effort. This means you can plan and execute your content strategy without having to spend hours every day manually posting on Instagram.

Improved engagement

By using tools to analyze your engagement, you can gain insights into what type of content your audience responds to, and tailor your strategy accordingly. This can help you create more effective posts and improve your overall engagement on the platform.

Increased reach

Many Instagram marketing tools also provide features for tracking and using hashtags, which can help you increase your reach and visibility on the platform. By using relevant hashtags, you can connect with potential customers and expand your reach beyond your existing followers.

Better organization

Instagram marketing tools can also help you organize and manage your account more effectively. For example, some tools allow you to manage multiple accounts from one dashboard, which can make it easier to keep track of your content and engagement.

Overall, using Instagram marketing tools can help you improve the effectiveness of your marketing efforts, save time and effort, and ultimately, achieve your business goals on the platform.

How to choose the right Instagram marketing tool for your business

Choosing the right Instagram marketing tool for your business can be a difficult task, as there are many different options available. To help you choose the right tool, here are some key factors to consider:

Your business goals:

Before choosing a marketing tool, it’s important to have a clear understanding of your business goals. This will help you determine which features and functions are most important for your business. For example, if your goal is to increase brand awareness, you may want to choose a tool that allows you to schedule posts and track engagement.

Your budget:

Different marketing tools come with different price points, so it’s important to consider your budget when making a decision. While it’s generally a good idea to invest in a tool that will help you achieve your business goals, it’s also important to avoid overspending.

Ease of use:

Some marketing tools can be complex and difficult to use, which can be frustrating for business owners who don’t have a lot of time to spend on marketing. To make the most of your marketing efforts, choose a tool that is easy to use and understand.

Customer support:

It’s important to choose a marketing tool that offers good customer support. If you run into any issues or have any questions, you want to be able to get help quickly and easily.

Integration with other tools:

If you already use other marketing or business tools, it’s a good idea to choose a marketing tool that integrates seamlessly with those tools. This will help you streamline your marketing efforts and avoid having to switch between multiple tools.

The right Instagram marketing tool for your business will depend on your specific goals, budget, and needs. Take the time to research and compare different tools to find the one that best fits your business.

List of The Best Instagram Marketing Tools

Some popular Instagram marketing tools include:

Hootsuite

A social media management platform that allows you to schedule and publish posts, as well as track and analyze engagement.

Pros:

  • Hootsuite has been around for a while and is widely used by individuals and businesses
  • It has a free plan that allows a single user to manage three social media accounts and schedule up to 30 messages in advance
  • It supports a variety of social media platforms including Twitter, Facebook, LinkedIn, Instagram, Pinterest, and YouTube
  • Hootsuite offers paid plans with unlimited social media scheduling and the ability to manage more profiles
  • Paid plans come with a 30-day free trial

Cons:

  • The free plan is only suitable for managing three social media accounts, while businesses may need to manage more profiles
  • Some users may find the interface clunky and dated
  • Hootsuite Amplify, the employee social media advocacy tool, is not included in the review.

Later

A tool for scheduling and publishing Instagram posts, as well as managing multiple Instagram accounts.

Pros:

  • Later allows you to post to multiple social media platforms including Instagram, Twitter, Facebook, and Pinterest
  • It has a strong focus on Instagram and has a Stories button for scheduling content for Instagram Stories
  • It has a Media Library to store and organize graphic images
  • Higher pricing tiers include a Conversations module to help manage Instagram comments

Cons:

  • It can be difficult to set up Later for automatic Instagram scheduling
  • A graphic image is required to start a post on all social media platforms.

Iconosquare

A tool that provides analytics and insights on your Instagram performance, as well as features for managing comments and interacting with followers.

Pros:

  • It supports Instagram, Facebook, Twitter, LinkedIn, and TikTok
  • It provides in-depth social media analytics and allows for quick and easy reporting
  • It has a feature for tracking competitors and understanding industry performance
  • It has a powerful and intuitive scheduler for drafting, scheduling, and publishing content
  • It allows for multi-profile management within the same dashboard

Cons:

  • Does not support Twitter for its conversations feature
  • Does not support LinkedIn for PDF and XLS reports
  • The price is expensive and there is no payment plan for the yearly option
  • The user wishes the price was cheaper, especially for managing multiple accounts.

Sprout Social

Sprout Social is a social media management platform that offers a range of features for Instagram marketing, including scheduling, analytics, and collaboration tools.

Pros:

  • Provides a dashboard view of social media statistics that helps users analyze and explain changes
  • Automates posting and content approval process, reducing time spent on social media management
  • Offers support via phone, email, and online resources on a monthly subscription basis

Cons:

  • Software can be difficult to navigate, with frequent changes making it hard to present metrics on screen share
  • Lacks full integration with Google My Business
  • Update that increased privacy caused a loss of useful data for third-party software users, reducing the software’s usefulness.

Buffer

A tool that allows you to schedule and publish Instagram posts, as well as track and analyze your performance.

Pros:

  • Allows users to schedule social media posts ahead of time
  • Allows management of multiple accounts from one place
  • Provides advanced analytics to track social media performance

Cons:

  • Instagram integration can be a pain and requires some posts to be scheduled manually
  • Pricing structure can be confusing with different prices for different features
  • User interface can be confusing and not user-friendly for beginners.

Planoly

A tool for scheduling and publishing Instagram posts, as well as managing comments and engaging with followers.

Pros:

  • Allows users to create, plan, and publish posts across multiple social media platforms, including Instagram, Facebook, Twitter, and Pinterest.
  • The platform offers various features such as media management, social sharing, image filters, and automated posting.
  • Marketing teams can customize content, import data, and gain visibility into metrics such as likes, views, link clicks, and saves.
  • The interface is easy to use and runs smoothly on both mobile devices and desktop computers.
  • Offers a bio-link tool to keep all social media tools in one place.

Cons:

  • The app can be sensitive when dragging posts and may require multiple attempts.
  • The app only displays the last 18 published posts, which may be inconvenient for some users.
  • Only supports a few social media platforms.
  • The price is on the high side compared to other social media management tools.
  • There are occasional glitches with updates to IG and FB posts and the inability to auto post reels with a cover.

Agorapulse

A social media management platform that offers a range of features for Instagram marketing, including scheduling, analytics, and collaboration tools.

Pros:

  • Supports a wide range of social media platforms, including Instagram, Twitter, Facebook, LinkedIn, and YouTube
  • Allows for management of over 40 social media profiles and collaboration with up to 8 users
  • Unlimited scheduled posts and bulk scheduling capabilities
  • Tagging and labeling functionality to organize content
  • Social media calendar to view and plan content
  • Advanced inbox features, including priority tagging, filtering, and automation
  • Ability to monitor mentions, keywords, and hashtags, and assign and approve posts
  • Social CRM capabilities, including customer interaction history, internal notes, and user grouping and ranking
  • Ability to monitor ad comments and track team member performance in reports
  • Browser extension for easy sharing of posts

Cons:

  • Some users may find the setup wizard and initial configuration process to be time-consuming
  • May be more expensive for some users compared to other social media management tools
  • Some users may find the features to be overwhelming or difficult to navigate.

Social Boost (Followers Increasing Tool)

Social Boost is the best organic Instagram growth service provider that uses a team of hand-trained Instagram marketers to manage and grow your account. No bots, automation or false promises.

Conclusion

In conclusion, choosing the right Instagram marketing tool for your business is important for achieving your marketing goals. Consider your business goals, budget, ease of use, customer support, and integration with other tools when making a decision.

Take the time to research and compare different options to find the best fit for your business.