With over a billion monthly active users, Tiktok has become a popular app in recent years, especially among teenagers and young adults. It’s fun and can be used to bond with friends and others, as well as build a network.
But building an audience on Tiktok is no picnic, it takes work and time. So if you’re worried about a recent drop in your follower count, we understand why you’re doing it.
Quick answer: There are several reasons why you might lose followers on Tiktok, and they mostly revolve around the quality and consistency of your content and Tiktok’s algorithm. Your content may no longer resonate with users, or an update may have affected your account or those of your followers.
If you are frustrated with losing followers on social media app, you are not alone. The solution is to find out why it is happening and do something about it.
This article examines the most common reasons why you might lose your followers on Tiktok and offers tips on how to stop this trend or avoid it altogether.
TikTok Algorithm Updates
From time to time, TikTok revises its algorithm, which may result in the loss of some of your followers. Indeed, during these updates, suspicious profiles that look like scams or fake profiles are spotted.
To make sure you don’t find yourself in this kind of situation, you must systematically check your followers to stay away from fake profiles. This will allow you to keep only quality followers and reflect the real performance of your Tiktok account.
But how to distinguish an authentic account that follows you from a fake one?
Here are the main features of a real Tiktok account:
- It has a unique username.
- The bio is filled.
- It has a large number of messages.
Bots operate fake profiles, so it’s easy for Tiktok to identify and shut them down.
So if you wake up with a massive drop in followers and haven’t gotten into the habit of checking them frequently, this could be the cause.
Changes in the content you post
People follow you on TikTok because they like what you post and relate to it. It starts with the content niche, when you post it, and how often.
If at some point you feel the need to make changes to your content, ask yourself if this will affect any of the above factors. If so, you must be prepared to face a reaction from your followers, who could leave you (unfollowing).
You may have posted new content that is not relevant to your current followers. For example, if you’re a beauty vlogger, you might lose a few followers if you start posting videos about video games.
So avoid making unsolicited changes and, if you have to do it, do it gradually by observing their reaction. You need to give them what they want, not what you think they want.
Inactivity on your part
Do you remember the beginning of your content creation adventure on Tiktok? You probably manage to post ten to twenty videos a day. Not true ?
Are you still able to deliver content with the same frequency?
Most likely not.
Tiktok’s algorithm has evolved over the years. Getting your videos to appear on Tiktok’s “For You” page is the standard for success on the social app. But due to the growing popularity of the app and competition among content creators, it is now more difficult to meet the demands of organic Tiktok views.
If you fail to maintain the frequency of your posts, your followers are more likely to bounce back and follow more active accounts.
What to do in this case?
Instead of going long periods of time without posting, create your videos and then schedule them to go live so you can maintain your frequency and match the times when your videos will have the greatest impact.
Here’s how to schedule your Tiktok videos:
- Open TikTok and log into your account.
- Make your video and upload it to the app.
- Change your privacy settings accordingly, add hashtags and choose your cover image.
- Point to the “schedule” button and press the date on which you want to publish the video.
And There you go !
Tiktok will download your videos even if you don’t have time to do so.
You are using a fake account
If you operate a fake account pretending to be a particular celebrity, you will not get away unscathed. At least not for very long.
You risk losing your hard-earned followers and having your account suspended or permanently closed by Tiktok.
How to avoid this and keep your subscribers?
Tiktok allows you to manage a Tiktok account dedicated to a celebrity, but you must be open about it by mentioning it in the bio.
Other common reasons for losing followers
- You are not following your fans.
- You have changed your settings to make them “private”.
- You are not using the correct hashtags.
- You are uploading content that does not match the general and niche trends of TikTok.
- You delete or make your videos private.
Getting a decent following on Tiktok takes patience and work. You might think that once people follow you, they’re stuck. This is not the case and they can press the “unfollow” button at any time. You need to stay on top of the game to keep them loyal.
Tiktok has evolved since its launch in 2017. The app is now more popular and more competitive. It is, therefore, more difficult to maintain your followers today than it was then.
In addition to doing regular follower checks to ensure that you are maintaining only high quality followers, you should keep an eye on your performance on the app and any changes that may affect it.
By following the tips in this article, you can maintain a significant number of followers on TikTok and continue to engage with your audience.
What are some common reasons why I may lose followers on TikTok?
The most common reasons for losing followers on Tiktok include changes in your content, inactivity, and algorithm updates. Other reasons include using a fake account, not following your fans, setting your account to private, uploading irrelevant content, and deleting or making your videos private.
How can I distinguish between a fake Tiktok account and a real one?
Real Tiktok accounts typically have a unique username, a filled-out bio, and a large number of messages. Fake accounts, on the other hand, often have suspicious profiles that look like scams and are operated by bots. Regularly checking your followers can help you identify and avoid fake accounts.
How can I schedule my Tiktok videos for regular posting?
To schedule your Tiktok videos for regular posting, make your video and upload it to the app. Change your privacy settings accordingly, add hashtags, and choose your cover image. Point to the “schedule” button and press the date on which you want to publish the video.
Can using a fake account affect my Tiktok following?
Yes, using a fake Tiktok account can negatively affect your following. Tiktok allows you to manage a Tiktok account dedicated to a celebrity, but you must be open about it by mentioning it in the bio. Otherwise, you risk losing your followers and having your account suspended or permanently closed by Tiktok.
What should I do if I experience a drop in followers on Tiktok?
If you experience a drop in followers on Tiktok, it’s important to identify the cause and take steps to address it. You can maintain a significant number of followers on Tiktok by regularly checking your followers, creating quality content that resonates with your audience, maintaining activity, using the correct hashtags, and engaging with your audience.