If you’re like most Instagram users, you probably use hashtags to extend the reach of your posts and connect with other users who are interested in the same topics. But lately, you might have noticed that your hashtags aren’t working properly. Don’t worry, you’re not alone.

Quick answer: Maybe you are using the wrong hashtags or putting them in places that don’t work. It’s also possible that your posts were shadow banned because of how (or why) you used Instagram tags.

Many Instagram users are reporting the same issue. So what’s going on? Why don’t hashtags work on Instagram? Let’s take a look at some possible explanations.

8 reasons why hashtags don’t work on Instagram

Reason 1: your hashtags are too popular

If you use hashtags that are too popular, your posts will get lost in the crowd, and you won’t won’t get much engagement. Try using more specific hashtags instead.

Reason 2: You’re not using enough hashtags

You need to use at least a few relevant hashtags for your content to be discoverable. If you only use one or two, you don’t give yourself a chance of being found.

Reason 3: You’re using irrelevant hashtags

If the hashtags you’re using aren’t relevant to your business or the content you’re sharing, your post will end up showing up in front of the wrong audience. Make sure your hashtags are relevant and targeted to your audience.

Reason 4: You are using too many hashtags

If you use more than a few hashtags, Instagram might detect the post as suspicious. Try to use a few well-chosen hashtags rather than random hashtags.

Reason 5: You’re not using the right mix of hashtags

If you only use popular hashtags, you won’t reach new people. Try to use a mix of popular and niche hashtags for the best results.

Reason 6: Your profile has been shadowbanned – Shadowbanned.

If your profile has been shadowbanned, your content will no longer appear in hashtag searches. This can happen if Instagram suspects you of spamming or using banned hashtags.

Reason 7: You’re posting at the wrong time

If you post when most of your target audience is asleep, they won’t see your content. Make sure you post during peak times for your time zone and target audience.

Reason 8: You don’t engage with other users

Hashtags are a great way to find and connect with other users who share your interests. If you don’t engage with other users, you won’t get much engagement for your posts. To get started, comment and like content from other users.

By following these tips, you can ensure your hashtags work effectively and help you reach your target audience on Instagram.

How to solve Instagram shadowban

The best way to avoid getting shadow banned on Instagram is to avoid using third-party apps or services and stick to them. official Instagram app as much as possible. This means avoiding any apps that allow you to automate your posts or comments.

Also, it is essential to follow the community guidelines established by Instagram and avoid posting anything that could be considered spam or inappropriate. If you find yourself shadowbanned, the best thing to do is contact Instagram directly and explain what happened. In most cases, they will be able to lift the ban relatively quickly.


Hashtags can be powerful tools for increasing engagement on Instagram when used correctly. However, if your hashtags aren’t relevant to your target audience or the content of your post, they may not be as effective. Try different test hashtags and measure their performance to see what works best for you and your brand.

Additionally, use hashtags in exciting and engaging ways to add value to your followers’ experience.


How to display banned hashtags on Instagram?

If the hashtag you are looking for does not appear in the search results, it is very likely that this term has been blocked. The reasons why hashtags can be removed temporarily or indefinitely from a platform depend on who owns them and what they allow users to do with their service.

Why aren’t my hashtags showing up on Instagram?

There are several reasons why your hashtags may not appear on Instagram. Here are some guides:

  1. Check that you are using the correct hashtag format. Hashtags should be written without spaces between them, using only letters and numbers.
  2. If you use several hashtags in the same post, try to space them evenly in your caption rather than grouping them at the end.
  3. Try to use narrower, more specialized hashtags, rather than broader hashtags.

Why aren’t my reels appearing in hashtags?

Your account is temporarily banned. If your reels are not appearing in hashtags, your account may be banned or you may be using the wrong hashtags.