Visual content or visual marketing revolves around messages conveyed through thoughtfully designed graphics and engaging experiences. It is a crucial element when delivering a message, as it is often considered the main focus within the text.

To provide a better experience for your audience when they visit your website or social media channels, it is essential to understand the importance of visual content in engaging with your audience effectively. By using images, videos, infographics, and memes, you can involve your audience with your objectives more quickly. In this article, we will explain the importance of incorporating visual content into your campaigns.

Visual content is part of the digital world

Graphics are trending in the new digital era because audiences prefer to find an infographic or explanatory image rather than investing time in reading lengthy and tedious written content. As a result, businesses seek the best strategies for creating appealing content to include in their marketing campaigns, which, if successful, will yield higher conversion rates.

  • 40% of people have a better response to visual content than text-based information.
  • Visual content generates more traffic and engagement, with the goal of having the content be shared throughout the day.
  • Why should visual content be applied to my business plan?

People actively respond to non-verbal communication, and visual content is processed 60,000 times faster by the brain than text. 50% of people claim that a website’s design is the primary deciding factor in whether they stay on a page. Keep the following in mind:

For your visual content to be effective, make sure it is impactful within 3 seconds. Adding just one image to the text does not work if it is not related to the content.

Visual content creates powerful campaigns that promote thought more than a paragraph. Today, visual content has positioned itself as an indispensable element that will continue its legacy. A clear example is when a person is on public transport with their mobile phone in hand, browsing images, videos, or infographics because it is easier to view and listen to. Keep in mind that 67% of the population uses a mobile phone.

What are the benefits of implementing visual content?

  1. Increased traffic:
    Search engines easily index blog posts and other platforms through visual content, which should also contain necessary attributes.
  2. Gaining loyal brand followers:
    Through visual content, the audience will identify more with the published content, resulting in more people following the brand.
  3. Message comprehension:
    Words are powerful, but images and videos fulfill an essential aspect we have been discussing. For example, if you have a long text about recipes, it may be suitable for SEO, but don’t lose sight of visual content, as it will focus on improving the user experience and dwell time on the site.
  4. Minimal investment required:
    With technological advancements, creating appealing content can be achieved using a smartphone, as various applications provide easy-to-use templates and sketches.
  5. Engage your audience:
    One of the main business goals is to capture the attention of potential customers to gain loyal followers, and with visual content, you will achieve the desired results in less time.
  6. Engagement:
    Strengthen bonds with your followers by providing quality content, as presenting information in a synthesized and attractive way will evoke an emotional response. This will be reflected in a strong connection that will be indisputable and appreciated through likes, comments, and shares.

What should you consider before starting to use visual content?

When content is overly produced or user-unfriendly, it is challenging to capture the audience’s attention. Focus on presenting information in an attractive way that the user expects to see, including testimonial images, recommendation photos, or creative contributions.

Optimize Visual Content

When Google encounters a photo, image, or infographic, it analyzes the text, so you should add ALT text for optimization. The file name is also important. An essential step in visual content is using a keyword as the file name.

There are many elements that are appealing and engaging for the audience. Here are some examples:


This element generates more engagement than other content and attracts followers. On Facebook, 87% of interactions come from images in posts.

Twitter also updated its post organization to prioritize images. It is recommended to use your own images by either creating and editing photographs or searching for copyright-free images in stock photo libraries.

Images with quotes

This content is shared more frequently on social media as it connects visual and emotional elements.

Video marketing

Incorporating videos on your page or blog enriches the connection with written material, as it is an easy-to-understand storytelling tool that encourages return visits. It’s a good idea to include interesting text and optimal sound with the video.


Memes are a popular and widely used form of content because they convey ideas humorously during trending moments. They have the potential to reach a large number of people on platforms.

Animated GIFs

These are moving images, different from videos due to their shorter duration. They have become viral on social media.


These are crucial visual elements for conveying information graphically and capturing the reader’s attention quickly.

How does visual content help with brand value?

Creating visual content is how an organization quickly connects with customers. Social media experts claim that 60,000 people are more likely to connect with graphics and decide to share them within their network.

Tips for implementing visual content on social media:

  1. Analyze the optimal content for your target audience before starting a content plan.
  2. Create unique and impactful visual content to capture the audience’s attention.
  3. Include your brand identity in visual content, such as colors, typography, and slogans.
  4. Visual content should be tailored to all social media platforms and company channels without being repetitive, but with the same core message.
  5. Maintain the core message by organizing graphics without losing the main idea.

In conclusion, visual content should be part of a carefully planned and ongoing marketing campaign, aligned with brand objectives. The importance of visual content is to attract an audience interested in what we offer, who will seek out and engage with the content provided. It’s easier and faster to generate views through graphics and images.