Everyone loves TikTok, that riotously entertaining social media platform where you can create and share content on any topic imaginable. With the power of the internet at your disposal, there’s always an audience for whatever you have to offer. But have you ever wondered, “Why does my TikTok stop getting views after an hour?” If so, you’re not alone.
Don’t fret, though, as there are ways to turn this situation around. In this article, we will delve into the probable reasons why your TikTok videos aren’t attracting as many views after that first hour and suggest ways to overcome this challenge. We believe that with the right strategy, you can fully leverage TikTok’s revolutionary capabilities.
The Hidden Factors Behind Your TikTok Views Stalling
Understanding the intricate workings of TikTok’s algorithm might be a challenging task. However, there are common reasons why your posts might stop getting views after the first hour. To make this easier to navigate, we have identified the most likely culprits.
1. Poor Timing of Your Posts
On any social media platform, there are three crucial questions to ask yourself: where to post, what to post, and perhaps most importantly, when to post. This principle applies just as much on TikTok.
One reason your TikTok views might be dwindling after an hour is that you’re not posting your content at the right times. Like all social media platforms, TikTok experiences peak usage times. For maximum views, aim to post your content around these peak hours, typically around 6 a.m., 10 a.m., or 10 p.m.
2. Ignoring the Power of #FYP
The For Your Page (#FYP) tag is something that TikTok itself recommends. By including this hashtag, your videos have a better chance of reaching a wider audience outside of your followers. Neglecting to use this hashtag might result in fewer views than you could otherwise achieve.
3. Undefined Target Audience
A clearly defined target audience is key to success on any platform. Knowing who your content is aimed at can significantly increase your views. Without a clearly defined target audience, you might find it more difficult to attract and retain viewers.
4. Unsharable Content
TikTok aims to be a family-friendly platform. If your content aligns with this ethos, it is more likely to trend and thus attract more views. Ensure your content adheres to these guidelines to avoid being restricted to a smaller audience by TikTok’s algorithm.
5. Outdated Content
Keeping up with the latest trends is essential if you want to attract views. Posting outdated content or using non-trending sounds could result in fewer views. Always try to create content that aligns with current trends to enhance your chances of gaining views.
Boosting Your TikTok Views: Key Strategies to Implement
Now that we’ve looked at what might be causing your TikTok views to plateau after the first hour, let’s shift our focus to strategies you can employ to increase those views.
1. Find a Niche and Create Targeted Content
TikTok caters to a vast range of interests. Whether it’s comedy, cooking, dance, politics, DIY, or sports, there’s a niche for you. Identify the niche that suits you and begin creating content for that audience. Remember to use relevant hashtags to draw your target audience to your videos.
2. Make Use of Trending Sounds
The choice of sound can significantly influence your video’s performance. Ensure you use relevant and trending sounds in your content. Consistently doing this can greatly increase your views.
3. Promote on Other Social Media Platforms
TikTok encourages cross-platform promotion. Utilize your other social media accounts to promote your TikTok videos. This strategy will expose your content to more viewers, thereby boosting engagement and increasing your potential for views.
4. Keep Videos Short and Engaging
While TikTok allows videos up to 10 minutes long, remember that the average human attention span is just 8.25 seconds. To increase your chances of trending, aim for short, engaging videos.
5. Embrace the #FYP Tag
As recommended by TikTok, make sure to include the #FYP tag in your videos, along with other niche-specific hashtags. This tactic can enhance your reach and draw more views from your target audience.
Getting views on TikTok need not be an insurmountable challenge. It’s all about knowing what works and what to avoid. By taking on board the strategies we’ve discussed in this article, you’ll be well on your way to increasing those views and making the most of TikTok’s user-friendly platform.
We hope this guide has been helpful. If you found it useful, do let us know in the comment section below. And if you have any tricks up your sleeve that we haven’t covered, we’d love to hear about them!