Snapchat is a social media platform that allows users to share ephemeral photos and videos with their friends. Beyond this core functionality, Snapchat also provides an opportunity to monetize content through its Discover platform and Snap Ads. But, how much can you really earn from 1 million views on Snapchat? This article provides a detailed insight.

Understanding Monetization on Snapchat

Before diving into the numbers, it’s crucial to understand how monetization on Snapchat works. There are mainly two ways to make money on Snapchat: through the Discover platform and Snap Ads.

Snapchat Discover

Snapchat Discover is a platform where brands, publishers, and content creators can share ‘Stories’ that are visible to all Snapchat users, not just their followers. Content creators who have a partnership with Snapchat can earn money by sharing content on Discover.

Snap Ads

Snap Ads are short advertisements that appear between Stories on Snapchat. Content creators can earn money by allowing Snapchat to display ads within their Stories.

Earnings for 1 Million Views on Snapchat

The amount you can earn for 1 million views on Snapchat depends on several factors, including the type of content you share, the number of views your Stories get, the number of users who interact with your Stories and ads, and the type of partnership you have with Snapchat.

Generally, Snapchat does not disclose the exact amount they pay per view. However, according to multiple sources, content creators on Snapchat can earn between $0.01 and $0.10 per view. Thus, for 1 million views, you could earn between $10,000 and $100,000.

However, it’s important to note that these figures are estimates and may vary based on the factors mentioned above. Moreover, to make money with Snapchat, you need to consistently generate a large number of views.

Maximizing Your Earnings on Snapchat

If you want to maximize your earnings on Snapchat, here are some tips:

  • Create quality content: Content that is interesting, engaging, and high-quality is more likely to attract views and interactions.
  • Engage with your audience: Respond to snaps, comments, and engage with your audience. This can help build a loyal community that will keep coming back for your content.
  • Use CTAs: Encourage users to interact with your Snap Ads by using clear calls to action.
  • Collaborate with brands: If you have a large number of followers, you can work with brands to promote their products or services.


So, how much can 1 million views on Snapchat earn you? It depends on several factors, and earnings can vary. However, with quality content and a solid strategy, it is possible to make money with your content on Snapchat. Remember, it’s the quality and engagement that count, not just the number of views.