Social media platforms, including Facebook and Threads, are among the most popular digital marketing strategies today. They offer users features to develop their businesses, including the synchronization of posts. Why and how? Here are more details on the topic.

Why Publish on Multiple Social Media Platforms?

The main benefit of multichannel communication, including automatic posting between Threads and Facebook, lies in its cost-effectiveness. It facilitates the management of your activities and various accounts, especially if you are registered on multiple networks.

Simultaneous posting saves users from posting the same content 3 to 4 times. Moreover, cross-posting allows them to reach a large number of internet users, increasing the visibility of their posts and the profitability of their activities compared to a simple Threads post.

How to Publish Simultaneously on Facebook and Threads (with the Meta Tool)?

The Meta tool, or Meta Business Suite, is a content management tool that allows users to simultaneously manage their Threads and Facebook accounts.

It enables them to post on Facebook and Threads at the same time and share from Facebook to Threads by synchronizing their accounts. This feature benefits businesses engaged in marketing and advertising activities.

However, individuals who want to remain active on two accounts also use this feature to simplify their tasks.

Step 1: Connect to Your Threads Account

The synchronization of accounts to enable simultaneous posting on Threads and Facebook is done through your Threads account.

To do this, open the Threads application and tap on your profile picture to access your user profile. Then, tap on the three lines at the top right to open the menu.

Step 2: Find the Accounts Section of Your Threads Profile

In the window that opens, tap on “Settings”. In the next window, you will find “Account” in the fifth position. Tap on it and select “Linked Accounts”. A list of social networks will appear, but choose Facebook.

On other applications, “Share to other apps” will be displayed instead of “Linked Accounts”. The content remains the same; you just need to select Facebook.

Step 3: Sync Your Threads and Facebook Accounts

After selecting Facebook, you will need to provide your login credentials for the account on which you want to post simultaneously with Threads.

Step 4: Enable Automatic Post Sharing Between Facebook and Threads

After entering your login information, scroll down to the “Auto-Share” section. Then, enable the sharing of your Threads posts to your Facebook account.

Step 5: Publish on Facebook and Threads

Every time you publish content on Threads, your post should automatically appear on your Facebook account or page, according to your preferences.

If you don’t want to simultaneously publish content on these two social media platforms, remember to disable the automatic posting between Threads and Facebook only for that specific post before going live.

Other Solutions

Using Cross-Publishing Tools

In addition to the Meta tool, other specialized cross-publishing or multichannel communication tools are available on the web. They work on the principle that you need to:

  1. Enter the login credentials for various social networks.
  2. Select the networks involved in cross-posting.
  3. Edit the post by adding necessary images, messages, and hashtags.
  4. Publish.

Some of the best tools for synchronizing posts on Facebook and Threads include:

  • Hootsuite
  • Buffer
  • Klout

Using Post Scheduling Tools

Post scheduling involves preparing a post in advance and specifying the time for it to be published on your behalf. The Meta tool also offers this functionality.

However, it is available on other platforms on the web as well. Moreover, these solutions also allow users to schedule posts for multiple social media platforms at once, including sharing between Facebook and Threads.

Buffer and Hootsuite, the main references in the field, are among these tools. Additionally, Sprout Social and Creator Studio are reliable options for publishing on Facebook and Threads at the same time or from Facebook to Threads.

Delegating Content Publishing

To save time and enable rapid business growth, it is possible to delegate content publishing to an Threads assistant or a Community Manager specialized in Threads.

This person manages the account and performs daily tasks on behalf of the owner, including simultaneous posting, content creation, and hashtag research. They can even determine the ideal time to post something. This feature, offered by Threads, is cost-effective and promotes time efficiency and visibility.


Is it Okay to Share the Same Content on Both Social Media Platforms?

Synchronizing your Threads and Facebook accounts is an excellent alternative to reach more users, increase visibility, and engagement. Moreover, it simplifies the management of both accounts.

How to Schedule an Threads Post?

The Creator Studio tool, which we will discover how to use, is one of the main solutions for scheduling posts on Threads.

  1. Connect your Threads account.
  2. Select “Create Post.”
  3. Create the post.
  4. Click on the arrow next to the “Publish” button.
  5. Click on “Schedule.”

What Type of Content Can Be Synchronized?

Cross-posting is possible for any type of content, whether it’s a regular post or a story. Therefore, all Threads and Facebook users can simultaneously share images, texts, and messages on these social media platforms.

Can I Publish on Other Social Media Platforms at the Same Time?

Regarding the Meta tool, apart from Facebook, sharing can also be done on Twitter, Ameba, Tumblr, and Other tools enable sharing on additional networks like TikTok and Google+.

In conclusion, multichannel communication facilitated by the Meta tool and other web solutions increases visibility and the profitability of your activities. However, it should be noted that this alternative may not always work for Facebook and Threads. What works on Facebook may not work the same way on Threads, and vice versa.